Privacy Policy
Last updated: [November 17, 2025]
Welcome to The Blissful Ab (“we,” “our,” or “us”).
We are a fashion and home goods lifestyle publication dedicated to providing curated product recommendations, style inspiration, and helpful buying guides.
This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, theblissfulab.com, or interact with our related social media channels (including TikTok).
By using our website, you agree to the practices described in this policy.
If you do not agree, please do not use our website.
1. Information We Collect
We may collect two types of information:
a. Personal Information (provided voluntarily)
You may choose to provide personal information such as:
- Name
- Email address
- Comments or messages sent through forms or email
- Any details you share when communicating with us
We collect this information only when voluntarily submitted.
b. Non-Personal Information (collected automatically)
When you visit our website, we automatically collect information such as:
- IP address
- Browser type
- Device information
- Pages viewed
- Time spent on the site
- Referring website links
- General location (city/region)
We gather this data using analytics tools like Google Search Console, Google Analytics, and other performance tools.
c. Affiliate Link Data & Tracking Cookies
As part of our participation in affiliate programs, we may use:
- Affiliate tracking cookies
- Pixels
- Redirect links
These tools help retailers confirm that a purchase was referred from our website and allow us to earn commissions at no additional cost to you.
2. How We Use Your Information
We use the information we collect to:
- Improve website functionality
- Personalize your browsing experience
- Analyze site traffic and performance
- Provide fashion, lifestyle, and home goods recommendations
- Manage affiliate programs and track product performance
- Respond to messages or inquiries
- Prevent fraud and ensure site security
We do not sell your personal information to third parties.
3. Cookies & Tracking Technologies
We use cookies and similar technologies for:
- Website performance
- Analytics (e.g., Google Analytics)
- Affiliate tracking (Rakuten, Amazon, LTK, ShareASale, etc.)
- Personalizing content and improving recommendations
You can disable cookies in your browser settings, but doing so may affect your experience on our site.
4. Affiliate Links & Third-Party Websites
Our website contains affiliate links, which means we may earn a commission when you click through and make a purchase—at no extra cost to you.
When you click an affiliate link, you will be redirected to a third-party merchant.
We are not responsible for:
- The content of these external websites
- Their privacy practices
- Their security or data handling
- Their product availability or pricing
We encourage you to review the privacy policy of any external site you visit.
5. How We Protect Your Information
We implement reasonable technical and organizational measures to keep your information secure, including:
- HTTPS encryption
- Regular software updates
- Limited access to administrative accounts
- Secure hosting environment
No method of data transmission is 100% secure, but we take appropriate steps to safeguard your information.
6. Children’s Privacy
The Blissful Ab does not knowingly collect personal information from children under the age of 13.
If we learn that we have collected such information, we will delete it promptly.
7. Your Rights & Choices
Depending on your location, you may have the right to:
- Request access to your stored data
- Request corrections or updates
- Request deletion of your personal information
- Opt out of cookies and tracking
- Withdraw consent (where applicable)
To submit a request, contact us at annick@theblissfulab.com.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect new features, legal requirements, or improvements.
When we do, we will update the “Last updated” date at the top of this page.
9. Contact Us
If you have any questions about this Privacy Policy or how we handle your information, please contact us: